Our Story
About YEGTREES
Built for Alberta. Designed to break expectations.

Nate Lafrance | Founder of YEGTREES
YEGTREES wasn’t built to follow the rules.
It was built to break them.
Founded by Nate Lafrance—a lifelong landscaper, family man, and relentless challenger of “what grows here”—YEGTREES exists for one reason: Alberta deserves better trees.
Landscaping has been the trade since 2006, but trees were always the obsession. Two years ago, Nate and his wife Randal made a decision—not to build a full nursery, but to go all-in on a niche most others overlook. Not everything for everyone.
Just the right trees, done exceptionally well.
As the online requests for niche trees was larger than expected in year one, one thing became clear—serving people properly meant doing things differently. Instead of stretching deliveries across the entire summer, Nate and his wife chose to focus everything into one key spring window—when planting success is highest and demand is real. They took a more intentional route: a curated, pop-up experience designed for a specific kind of client.
For years, homeowners were handed the same tired options. Limited variety. Minimal guidance. Safe, predictable landscapes.
We rejected that.
YEGTREES was created to bring in bold, climate-ready trees that actually transform a yard—backed by real expertise, not guesswork. And it doesn’t stop at your property line. Nate actively plants and donates rare, standout trees into local parks—because everyone deserves to experience what’s possible here. Nate has also created a free podcast to educate listeners on his catalogue. Click to Listen in.
The Prairie Shift.
There was a time when Alberta meant one thing:
yellow fall… and maybe a crabapple bloom in spring.Not anymore.
Today, you can have fiery reds, deep oranges, and show-stopping fall color that rivals Ontario and Vancouver.
Spring? It’s no longer just blossoms—it’s explosions. Flowering trees that bloom before the leaves even show up, something the prairies had never seen before.
This isn’t landscaping.
This is evolution.
Where It Started.
In the early 2000s, Nate traveled to California and saw something that stuck:
Diversity.
Color.
Impact.
It raised a question that most people wouldn’t even ask:
Why not Alberta?
So he tested it.While others said certain trees wouldn’t survive, Nate planted them anyway—starting with Autumn Blaze Maples.
They didn’t fail.
They thrived.
And they weren’t alone.
Maples. Oaks. Unique varieties that were never “supposed” to work here… are now showing up all across modern Alberta neighborhoods.
The Mission.
We don’t wait for trends.
We bring them here first.
YEGTREES is on a mission to:
-Challenge what people think is possible in Alberta
-Introduce bold, high-impact trees before anyone else
-Elevate neighborhoods from average… to unforgettable
Because your yard shouldn’t look like everyone else’s.
This Is Your Invitation.
If you’re done with boring…
If you want a yard people actually stop and look at…
If you’re ready to plant something that feels different
—Welcome to the rebellion.
It was built to break them.
Founded by Nate Lafrance—a lifelong landscaper, family man, and relentless challenger of “what grows here”—YEGTREES exists for one reason: Alberta deserves better trees.
Landscaping has been the trade since 2006, but trees were always the obsession. Two years ago, Nate and his wife Randal made a decision—not to build a full nursery, but to go all-in on a niche most others overlook. Not everything for everyone.
Just the right trees, done exceptionally well.
As the online requests for niche trees was larger than expected in year one, one thing became clear—serving people properly meant doing things differently. Instead of stretching deliveries across the entire summer, Nate and his wife chose to focus everything into one key spring window—when planting success is highest and demand is real. They took a more intentional route: a curated, pop-up experience designed for a specific kind of client.
For years, homeowners were handed the same tired options. Limited variety. Minimal guidance. Safe, predictable landscapes.
We rejected that.
YEGTREES was created to bring in bold, climate-ready trees that actually transform a yard—backed by real expertise, not guesswork. And it doesn’t stop at your property line. Nate actively plants and donates rare, standout trees into local parks—because everyone deserves to experience what’s possible here. Nate has also created a free podcast to educate listeners on his catalogue. Click to Listen in.
The Prairie Shift.
There was a time when Alberta meant one thing:
yellow fall… and maybe a crabapple bloom in spring.Not anymore.
Today, you can have fiery reds, deep oranges, and show-stopping fall color that rivals Ontario and Vancouver.
Spring? It’s no longer just blossoms—it’s explosions. Flowering trees that bloom before the leaves even show up, something the prairies had never seen before.
This isn’t landscaping.
This is evolution.
Where It Started.
In the early 2000s, Nate traveled to California and saw something that stuck:
Diversity.
Color.
Impact.
It raised a question that most people wouldn’t even ask:
Why not Alberta?
So he tested it.While others said certain trees wouldn’t survive, Nate planted them anyway—starting with Autumn Blaze Maples.
They didn’t fail.
They thrived.
And they weren’t alone.
Maples. Oaks. Unique varieties that were never “supposed” to work here… are now showing up all across modern Alberta neighborhoods.
The Mission.
We don’t wait for trends.
We bring them here first.
YEGTREES is on a mission to:
-Challenge what people think is possible in Alberta
-Introduce bold, high-impact trees before anyone else
-Elevate neighborhoods from average… to unforgettable
Because your yard shouldn’t look like everyone else’s.
This Is Your Invitation.
If you’re done with boring…
If you want a yard people actually stop and look at…
If you’re ready to plant something that feels different
—Welcome to the rebellion.
Our Values
What We Stand For
We envision cities where neighbourhoods feel like botanical gardens and where people walk home and think, “Where did I just land?” Where Alberta no longer feels rugged and limited — but alive, vibrant, and unexpectedly beautiful.
Awe Over Average - Challenge The Status Quo
Passion Before Profit
Provide An Educated Experience
Elevate The Neighbourhood
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